A Updated Branding for Great British Railways is Unveiled.
The government has disclosed the branding for the new national rail body, signifying a significant step in its policy to take the railways back into state hands.
An Patriotic Design and Familiar Symbol
The new design incorporates a Union Flag-inspired colour scheme to reflect the Union Flag and will be applied on locomotives, at stations, and across its online presence.
Interestingly, the symbol is the iconic twin-arrow logo historically used by the national rail network and originally created in the mid-20th century for the former state operator.
The Rollout Plan
The phased introduction of the branding, which was created in-house, is set to occur over time.
Commuters are expected to start seeing the freshly-liveried trains across the national network from next spring.
During the month of December, the design will be showcased at key railway stations, such as London Bridge.
The Journey to Nationalisation
The proposed law, which will enable the creation of Great British Railways, is presently progressing through the Parliament.
The government has said it is taking control of the railways so the service is "owned by the people, working for the passengers, not for profit."
The new body will bring the running of passenger trains and infrastructure under one umbrella body.
The department has claimed it will unify 17 various organisations and "reduce the notorious administrative hurdles and lack of accountability that hinders the railways."
Digital Services and Current Public Control
The introduction of Great British Railways will also feature a dedicated mobile application, which will let passengers to see timetables and book journeys free from booking fees.
Passengers with disabilities users will also be have the option to use the application to arrange assistance.
Several operators had previously been taken into public control under the previous government, such as Southeastern.
There are now 7 operating companies now in state ownership, accounting for about a one-third of rail travel.
In the last twelve months, South Western Railway have been nationalised, with further franchises expected to follow in the coming years.
Ministerial and Sector Response
"The new design isn't just a paint job," commented the relevant minister. It signifies "a transformed service, leaving behind the frustrations of the previous system and focused solely on delivering a genuine public service."
Industry leaders have acknowledged the pledge to bettering the passenger experience.
"The industry will continue to collaborate with industry partners to support a seamless changeover to GBR," a representative said.